Research Methods

We us quantitative, qualitative and secondary research methods to uncover truths to help your business.

Quantitative Research Methods

Quantitative research is often able to provide large amounts of data as it tends to be quicker and cheaper than qualitative research. Although it does not deliver the rich and detailed information that qualitative research can, it can provide large, representative sample of the population, often in a short amount of time.

Typical data collection methods include:

  • Online surveys
  • Telephone interviews
  • Street interviews
  • Hall tests

Qualitative Research Methods

Qualitative research provides rich and in-depth data about a specific subject. There are a variety of data collection methods used, depending on the research objectives and target audience.

These include:

  • Face-to-face interviews
  • Focus groups
  • Co-creation workshops
  • In-depth telephone interviews
  • Online discussion boards
  • Video interviews
  • Hall tests

Secondary Research

In some cases it may be that primary research is not appropriate or not necessary. Perhaps your research enquiry has been researched before or your requirements do not necessitate primary research. In these cases we can carry out secondary research to uncover existing data in the public domain.

Typically we will conduct:

  • Published information review
  • Analyst analytics
  • Online reviews

Please contact us for more information on which method is best for your research enquiry.

We are ready to help you

The insight we obtained and the resulting actions we defined will deliver enormous benefits to the business in both the short and longer term and so I’m extremely grateful to you both for your help.

The client care team are equally enthusiastic about the other meeting actions and we’ve started building and adapting processes to deliver them. It’ll be really interesting to see if the results from the next few surveys start to demonstrate the effectiveness of these new initiatives. Knowing future surveys will happen will help us to keep up the momentum for change and improvement.

It takes a leap of confidence to commission such research for a small business like ours but we’re so glad we did. The initial results, supported by your continued consultation have given us a decisive action plan that we are now certain will deliver tangible improvements in customer satisfaction as well as our revenues and profits. It really is a no-brainer!

Director of Marketing & HR  ArtiCAD Ltd 

Redshift’s Red Hot Tip

Questionnaire Design:

Keep the number of questions to a minimum to ensure highest possible data quality