Blog Archives

Back in the game; the awards game with KANO…?

Tags: awardsCustomer SatisfactionKanoNPSStrategy

When we started the business in 2007 we hit the research scene, all guns blazing and had a fabulous first year.  Moving from ownership by a B2B publishing house to a Communications group gave us some great new perspectives and took us to the dizzy heights of being a finalist in the Market Research Society’s Best New Agency category.

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“Thanks team for the hard work on the survey and especially the graphic—it is paying off ”

PR Manager, Collaboration, Corporate Communications, Cisco Systems 

Redshift’s Red Hot Tip

Questionnaire Design:

Keep the number of questions to a minimum to ensure highest possible data quality