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Four Things We Learned From Talking to Panellists

Tags: Crowdologypanelquestionnaire design

This year (2015) we were once again given the opportunity by panel review website SurveyPolice to conduct a question and answer forum. The aim of this was primarily to allow panellists to ask questions about online panels, surveys and market research and to provide them with insight from the perspective of the panel owners (us!). However, we also recognised this as a fantastic opportunity to understand the needs and concerns of panellists, which we hoped would enable us to improve our surveys and service.

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We have shot a new TV ad and other campaign assets for our new product, again, building on the insights from your research and our current campaign’s success.  AND… we are developing the app with key insights as well (e.g. building communication/engagement pieces based on the potential reasons customers may buy our product).  So our journey continues….

It’s all thanks to the insights that we have such great results….  The research project was definitely money well spent.”

Global Head of Brand, Slendertone 

Redshift’s Red Hot Tip

Questionnaire Design:

Keep the number of questions to a minimum to ensure highest possible data quality