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Back in the game; the awards game with KANO…?

Tags: awardsCustomer SatisfactionKanoNPSStrategy

When we started the business in 2007 we hit the research scene, all guns blazing and had a fabulous first year.  Moving from ownership by a B2B publishing house to a Communications group gave us some great new perspectives and took us to the dizzy heights of being a finalist in the Market Research Society’s Best New Agency category.

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We have shot a new TV ad and other campaign assets for our new product, again, building on the insights from your research and our current campaign’s success.  AND… we are developing the app with key insights as well (e.g. building communication/engagement pieces based on the potential reasons customers may buy our product).  So our journey continues….

It’s all thanks to the insights that we have such great results….  The research project was definitely money well spent.”

Global Head of Brand, Slendertone 

Redshift’s Red Hot Tip

Questionnaire Design:

Keep the number of questions to a minimum to ensure highest possible data quality