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Cultural issues with international B2B customer satisfaction interviewing

Tags: ArticleCase StudyDiscussion PaperGuideMarket Research IssuesMarket Research TechniqueMarket Research Trends

Having spent many years of conducting research across the world, in myriad product categories, target audiences and types of research I’ve learnt a lot about how cultural issues impact customer satisfaction interviewing.

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I’d just like to take this opportunity to express my immense gratitude to the entire team at Redshift for all their outstanding work over the past ten series of the show. I know that some of our requests have been quite trying at times, but no matter where we set the bar, you guys were always able to clear it by miles. So please could you pass my thanks onto your fantastic team.

ASSISTANT PRODUCER POINTLESS: SERIES 9&10 

Redshift’s Red Hot Tip

Questionnaire Design:

Keep the number of questions to a minimum to ensure highest possible data quality