Blog Archives

Brand Mapping

Tags: ArticleMarket Research Technique

Finding simple ways to summarise complex data on brand image and associations, need not be a challenge.
Using techniques like Perceptual mapping can give clients a clear overview of the market, of their customers perceptions, and of how they measure up amongst the other players in their competitive space.

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Cultural issues with international B2B customer satisfaction interviewing

Tags: ArticleCase StudyDiscussion PaperGuideMarket Research IssuesMarket Research TechniqueMarket Research Trends

Having spent many years of conducting research across the world, in myriad product categories, target audiences and types of research I’ve learnt a lot about how cultural issues impact customer satisfaction interviewing.

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Thanks so much for our webinar, it was hugely beneficial and we look forward to brainstorming for our clients and coming back to you!

Communications Manager, Brightercomms 

Redshift’s Red Hot Tip

Questionnaire Design:

Keep the number of questions to a minimum to ensure highest possible data quality