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Proof points of good market research and relevant insights

Tags: Case Studygood market researchhow we can helpmarket research outcomesRelaunch

Given the nature of our business, with client confidentiality being key, it’s often very difficult to prove the impact of our work and the changes our clients have made as a result of our engagement.  The fact that all our work is bespoke can make it even more difficult to offer typical examples of outcomes.

So we were delighted to read a series of articles in the press recently with our name in them. They were big announcements, citing the value of our contribution to key decisions. Yes, stuff in the press proclaiming our worth…!  OK, I might be getting a bit carried away here, but from a personal satisfaction point of view its great to get feedback on what people have done with our insights and advice, let alone stating that they have made significant changes based upon them.

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I’d just like to take this opportunity to express my immense gratitude to the entire team at Redshift for all their outstanding work over the past ten series of the show. I know that some of our requests have been quite trying at times, but no matter where we set the bar, you guys were always able to clear it by miles. So please could you pass my thanks onto your fantastic team.

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