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Cultural issues with international B2B customer satisfaction interviewing

Tags: ArticleCase StudyDiscussion PaperGuideMarket Research IssuesMarket Research TechniqueMarket Research Trends

Having spent many years of conducting research across the world, in myriad product categories, target audiences and types of research I’ve learnt a lot about how cultural issues impact customer satisfaction interviewing.

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The presentation of all your insights went brilliantly on Friday, and the SMB section went down very well indeed. Go team!

Creative Director, Republic Publishing  Opinion Polls, Surveys & Panel 

Redshift’s Red Hot Tip

Questionnaire Design:

Keep the number of questions to a minimum to ensure highest possible data quality