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So what’s the difference between Omnibus and Ad Hoc surveys?

Tags: comparisonsdifference between panel typeswhats an omnibus?

Working for a communications company has helped improve my listening and communication skills. You’re probably wondering “so what, isn’t that a given?”   I didn’t think so. I thought these tools were pretty well sharpened, after 20 successful years in business.

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We have shot a new TV ad and other campaign assets for our new product, again, building on the insights from your research and our current campaign’s success.  AND… we are developing the app with key insights as well (e.g. building communication/engagement pieces based on the potential reasons customers may buy our product).  So our journey continues….

It’s all thanks to the insights that we have such great results….  The research project was definitely money well spent.”

Global Head of Brand, Slendertone 

Redshift’s Red Hot Tip

Questionnaire Design:

Keep the number of questions to a minimum to ensure highest possible data quality