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So what’s the difference between Omnibus and Ad Hoc surveys?

Tags: comparisonsdifference between panel typeswhats an omnibus?

Working for a communications company has helped improve my listening and communication skills. You’re probably wondering “so what, isn’t that a given?”   I didn’t think so. I thought these tools were pretty well sharpened, after 20 successful years in business.

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After conducting our second annual customer survey with Redshift they were instrumental in delivering the feedback workshops, leading discussions which enabled us to build on the findings and tease out the information necessary to inform the development of both the product itself, along with evidence to help identify best (and worst) practices to using the system.

We came away armed with plenty of ideas on case studies and the kind of messages need for internal publicity campaigns, that could both highlight the benefits of the system and encourage local improvements in approaches to using the system.
Redshift’s facilitation of the session was both invaluable on the day and for reaching agreement on key points to take forward.

Stakeholder, Engagement and Communications Manager  Home Office Technology 

Redshift’s Red Hot Tip

Questionnaire Design:

Keep the number of questions to a minimum to ensure highest possible data quality