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Back in the game; the awards game with KANO…?

Tags: awardsCustomer SatisfactionKanoNPSStrategy

When we started the business in 2007 we hit the research scene, all guns blazing and had a fabulous first year.  Moving from ownership by a B2B publishing house to a Communications group gave us some great new perspectives and took us to the dizzy heights of being a finalist in the Market Research Society’s Best New Agency category.

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The insight we obtained and the resulting actions we defined will deliver enormous benefits to the business in both the short and longer term and so I’m extremely grateful to you both for your help.

The client care team are equally enthusiastic about the other meeting actions and we’ve started building and adapting processes to deliver them. It’ll be really interesting to see if the results from the next few surveys start to demonstrate the effectiveness of these new initiatives. Knowing future surveys will happen will help us to keep up the momentum for change and improvement.

It takes a leap of confidence to commission such research for a small business like ours but we’re so glad we did. The initial results, supported by your continued consultation have given us a decisive action plan that we are now certain will deliver tangible improvements in customer satisfaction as well as our revenues and profits. It really is a no-brainer!

Director of Marketing & HR  ArtiCAD Ltd 

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