Blog Archives

Brand Mapping

Tags: ArticleMarket Research Technique

Finding simple ways to summarise complex data on brand image and associations, need not be a challenge.
Using techniques like Perceptual mapping can give clients a clear overview of the market, of their customers perceptions, and of how they measure up amongst the other players in their competitive space.

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Cultural issues with international B2B customer satisfaction interviewing

Tags: ArticleCase StudyDiscussion PaperGuideMarket Research IssuesMarket Research TechniqueMarket Research Trends

Having spent many years of conducting research across the world, in myriad product categories, target audiences and types of research I’ve learnt a lot about how cultural issues impact customer satisfaction interviewing.

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Many thanks for getting this to us so quickly! We hadn’t anticipated the results until July (3 weeks later than this) so this is a pleasant turn of events.

The bullet point summary is immensely helpful – thank you so much for this.

I’ve worked with RedShift extensively back when I was in the UK and am pleased you’re now in the US as have always had a good experience with your firm.

PR Consultant  Hotwire PR 

Redshift’s Red Hot Tip

Questionnaire Design:

Keep the number of questions to a minimum to ensure highest possible data quality