Blog Archives

Brand Mapping

Tags: ArticleMarket Research Technique

Finding simple ways to summarise complex data on brand image and associations, need not be a challenge.
Using techniques like Perceptual mapping can give clients a clear overview of the market, of their customers perceptions, and of how they measure up amongst the other players in their competitive space.

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Cultural issues with international B2B customer satisfaction interviewing

Tags: ArticleCase StudyDiscussion PaperGuideMarket Research IssuesMarket Research TechniqueMarket Research Trends

Having spent many years of conducting research across the world, in myriad product categories, target audiences and types of research I’ve learnt a lot about how cultural issues impact customer satisfaction interviewing.

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I just wanted to say how brilliant and easy it is working with you guys. Everything you do is painless – you often deliver ahead of time (and sometimes under budget!!!) and are now even offering to give us even more than we asked for.

 

You’re by far the best research company I’ve worked with, and seem to completely get what we’re looking for the whole time. I’d never recommend anyone else!

 

Thanks again

Associate Director  Bite Global 

Redshift’s Red Hot Tip

Questionnaire Design:

Keep the number of questions to a minimum to ensure highest possible data quality