Product Development and Price Testing

products_125x125Products and services are at the heart of a business and it is vital to know what will and won’t work when developing a new proposition. Market research should always be part of this process and when done correctly will give your business the right steer to navigate the marketplace successfully.

How can we help?

  • We can use market research to understand your customers’ current and future requirements – essential information for any business
  • At Redshift we have the ability to understand customers’ requirements, the importance of these and identify areas of unmet needs
  • In-home user tests (iHuts) are a highly effective research method able to provide detailed feedback on all aspects of a product
  • Testing new products and services?  At Redshift we can provide feature and benefit analysis and price optimisation with a proven methodology

Have a look at our Product Development and Price Testing case studies >>

We are ready to help you

After conducting our second annual customer survey with Redshift they were instrumental in delivering the feedback workshops, leading discussions which enabled us to build on the findings and tease out the information necessary to inform the development of both the product itself, along with evidence to help identify best (and worst) practices to using the system.

We came away armed with plenty of ideas on case studies and the kind of messages need for internal publicity campaigns, that could both highlight the benefits of the system and encourage local improvements in approaches to using the system.
Redshift’s facilitation of the session was both invaluable on the day and for reaching agreement on key points to take forward.

Stakeholder, Engagement and Communications Manager  Home Office Technology 

Redshift’s Red Hot Tip

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