Product Development and Price Testing

products_125x125Products and services are at the heart of a business and it is vital to know what will and won’t work when developing a new proposition. Market research should always be part of this process and when done correctly will give your business the right steer to navigate the marketplace successfully.

How can we help?

  • We can use market research to understand your customers’ current and future requirements – essential information for any business
  • At Redshift we have the ability to understand customers’ requirements, the importance of these and identify areas of unmet needs
  • In-home user tests (iHuts) are a highly effective research method able to provide detailed feedback on all aspects of a product
  • Testing new products and services?  At Redshift we can provide feature and benefit analysis and price optimisation with a proven methodology

Have a look at our Product Development and Price Testing case studies >>

We are ready to help you

The insight we obtained and the resulting actions we defined will deliver enormous benefits to the business in both the short and longer term and so I’m extremely grateful to you both for your help.

The client care team are equally enthusiastic about the other meeting actions and we’ve started building and adapting processes to deliver them. It’ll be really interesting to see if the results from the next few surveys start to demonstrate the effectiveness of these new initiatives. Knowing future surveys will happen will help us to keep up the momentum for change and improvement.

It takes a leap of confidence to commission such research for a small business like ours but we’re so glad we did. The initial results, supported by your continued consultation have given us a decisive action plan that we are now certain will deliver tangible improvements in customer satisfaction as well as our revenues and profits. It really is a no-brainer!

Director of Marketing & HR  ArtiCAD Ltd 

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