Product Development and Price Testing

products_125x125Products and services are at the heart of a business and it is vital to know what will and won’t work when developing a new proposition. Market research should always be part of this process and when done correctly will give your business the right steer to navigate the marketplace successfully.

How can we help?

  • We can use market research to understand your customers’ current and future requirements – essential information for any business
  • At Redshift we have the ability to understand customers’ requirements, the importance of these and identify areas of unmet needs
  • In-home user tests (iHuts) are a highly effective research method able to provide detailed feedback on all aspects of a product
  • Testing new products and services?  At Redshift we can provide feature and benefit analysis and price optimisation with a proven methodology

Have a look at our Product Development and Price Testing case studies >>

We are ready to help you

I wanted to let you know that I compiled the results of the cars survey for the following countries (Argentina, Germany, Denmark, Netherlands, Australia & Italy – Canada is just starting their outreach now), and we so far have had 524 stories published on the survey, with a total reach of 350,000,000. Pretty great results!

Global Corporate Communications  eBay 

Redshift’s Red Hot Tip

Questionnaire Design:

Keep the number of questions to a minimum to ensure highest possible data quality