Product Development and Price Testing
Products and services are at the heart of a business and it is vital to know what will and won’t work when developing a new proposition. Market research should always be part of this process and when done correctly will give your business the right steer to navigate the marketplace successfully.
How can we help?
- We can use market research to understand your customers’ current and future requirements – essential information for any business
- At Redshift we have the ability to understand customers’ requirements, the importance of these and identify areas of unmet needs
- In-home user tests (iHuts) are a highly effective research method able to provide detailed feedback on all aspects of a product
- Testing new products and services? At Redshift we can provide feature and benefit analysis and price optimisation with a proven methodology
Have a look at our Product Development and Price Testing case studies >>