Market Understanding Research Services

market_125x125Whether you are entering a new market or are already an experienced player, market research can always provide new insight to inform decisions or even open up new opportunities.


What can market research tell you about the market?

  • What is the size of the market?
  • What are competitors selling? At what price?
  • How are competitors positioned and perceived?
  • What is the future of the market?

How can this help?

  • Whether you are looking to enter a new market, or if you know there has been significant change recently and want to re-evaluate, Redshift Research can uncover the details that will allow you to identify the gaps in the market and recognise opportunities
  • Redshift Research can examine competitors’ products/services, channels they are sold through and price points to equip you with the intelligence you need to make an informed decision
  • Our brand positioning service can give you a fantastic overview into how your brand is positioned in terms of competitors.  Please see our blog on the outputs we can provide and how these can inform your business.
  • OK, we know time travel isn’t possible, but research can give the next best thing.  We can identify if the market is growing or contracting, the future of competitors and any threats on the horizon (e.g. disruptor brands).

Have a look at our Market Understanding case studies >>

We are ready to help you

After conducting our second annual customer survey with Redshift they were instrumental in delivering the feedback workshops, leading discussions which enabled us to build on the findings and tease out the information necessary to inform the development of both the product itself, along with evidence to help identify best (and worst) practices to using the system.

We came away armed with plenty of ideas on case studies and the kind of messages need for internal publicity campaigns, that could both highlight the benefits of the system and encourage local improvements in approaches to using the system.
Redshift’s facilitation of the session was both invaluable on the day and for reaching agreement on key points to take forward.

Stakeholder, Engagement and Communications Manager  Home Office Technology 

Redshift’s Red Hot Tip

Questionnaire Design:

Keep the number of questions to a minimum to ensure highest possible data quality