Retail & Leisure Market Research Services

Retail & LeisureThe Retail and Leisure industry encompasses many types of businesses, each with their own needs – Redshift has the experience to offer bespoke Market Research Services that drive profit by targeting the right consumer audience.

Whether you’re an online start-up looking to develop an e-commerce site or an online giant like eBay who wants to run a global campaign, the diverse range of organisations in the UK and abroad that we’ve worked for, along with the varied nature of the projects we’ve delivered, means that Redshift Research has the expertise you need to stand out from the crowd.

Not simply content with using tried and tested ways to provide results, we’ve developed innovative methodologies to exceed expectations when it comes to Retail & Leisure Market Research Services.

Redshift can help clothes retailers understand the appeal and potential of new product lines so that buyers are armed with objective feedback to support their judgement and intuition. From a pure marketing perspective, we’ve developed message testing methodologies that enable clients to decide which campaign will have the greatest impact as well as how it will affect core brand values.

Using the latest, pragmatic data collection and analysis techniques, our market research services successfully span both short term marketing initiatives and longer term marketing strategies for the Retail & Leisure sector. We’re also adept at new campaign validations and product introductions.

Aside from rigorous data intensive studies, we also provide solutions for Retail & Leisure companies that are looking to attract more consumers through content led marketing campaigns. From Evenflow in the US to Boots and a host of niche online retailers in the UK, we have the experience and flexibility to deliver successful, bespoke market research services to every type of retailer.

Regardless of the diversity of this sector, for us there is always a common theme. Our work focuses on understanding consumer behaviours and motivations throughout the customer journey. This allows Redshift to identify the tipping points for purchase, the primary influencers and the specific media consumption habits of specific groups such as Millennials.

Our experience in this sector spans a number of demographics – the audiences we have surveyed include Influential Customers, Online Shoppers, High street Shoppers, High Net Worth Individuals and Pre-teens. View further audiences we can harness to suit your needs in our Crowds section.

Have a look at our Retail & Leisure sector case studies >>

We are ready to help you

The insight we obtained and the resulting actions we defined will deliver enormous benefits to the business in both the short and longer term and so I’m extremely grateful to you both for your help.

The client care team are equally enthusiastic about the other meeting actions and we’ve started building and adapting processes to deliver them. It’ll be really interesting to see if the results from the next few surveys start to demonstrate the effectiveness of these new initiatives. Knowing future surveys will happen will help us to keep up the momentum for change and improvement.

It takes a leap of confidence to commission such research for a small business like ours but we’re so glad we did. The initial results, supported by your continued consultation have given us a decisive action plan that we are now certain will deliver tangible improvements in customer satisfaction as well as our revenues and profits. It really is a no-brainer!

Director of Marketing & HR  ArtiCAD Ltd 

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