Redshift Research has worked for the IT or ICT sector since the days when mainframes ruled the world – put your company in reliably experienced hands.
We were providing IT market research services before Smartphones were a twinkle in Steve Job’s or Erikson’s eye. To say this sector is part of our DNA would be an understatement.
In such a fast paced sector, IT or ICT companies have unique needs. We understand this – over the years, Redshift’s work has spanned the following:
Hardware – starting with studies on mainframe usage and penetration, we are always up to speed and are now equally comfortable looking at tablets and notebooks.
Software – seasoned enough to remember the Y2K boom years, from CAD, ERP, PDM, Accounting and Office to Communication and Gaming, we have probably worked in almost every application area that has yet been created.
Services – from Cloud, Big Data and SAS to good old fashioned customer service, we appreciate that this field is increasingly the battleground which differentiates one company from another. We understand the issues that companies need to address in order to stand out from the crowd.
Given our extensive experience, we’re extremely well-equipped to provide the IT market research services that will best suit your individual company.
Although technology is probably the fastest moving market we work in, and given that IT is of course an umbrella term covering a vast array of specialist areas, it’s amazing how often the same issues recur within this sector. To achieve excellent results, we’ve identified the following key areas that are crucial for an IT business to clarify before the research even begins:
- The technology or service proposition
- How it can best be positioned
- How to explain it effectively so people readily understand what the solution offers
- The competitive landscape
- The available marketing channels
- The different audience groups
- How best to research and leverage target audience groups.
It is vital to have seasoned experience in this sector for seamless results, and here at Redshift we genuinely understand IT – we know what market research services and techniques work, how best to engage with hard-to-reach audiences and in times when budgets aren’t what they used to be, we also know how to get the job done cost effectively, whether purely in the UK or globally.
So, when you need to understand more about attitudes, trends and technology adoption potential, whether its Decision Makers, Late Adopters, Smartphone Users or even System Engineers that will give you the right insight, we know how best to reach and talk to them.
Our experience in this sector spans a number of demographics – the audiences we have surveyed include IT Decision Makers, C Suite Decision Makers, System Architects, Bloggers, Software Engineers, Prosumers and App users. View further audiences we can harness to suit your needs in our Crowds section.