Research for Businesses

The right business market research delivers spot-on consumer insight to keep your company ahead of the curve.

At Redshift Research we understand that targeted insight makes all the difference in steering a project forward from strength to strength. For this reason, we will work hand in hand with your business to ensure our market research delivers both key intelligence and a clear action plan.

Redshift is a market research company which appreciates that primary research is only one tool in the kit bag of smart, commercially-minded analysts and marketers who are always keen to maximise business potential.

We work with our clients from the very outset to shape their research programmes optimally from the ground up. We take the time to thoroughly understand your strategic issues at the beginning, allowing us to give you a range of options to suit your business needs.

This approach ensures that the value of the knowledge you gain grows exponentially with each new project you undertake.

Specialist of sectors

As a respected agency with a proven track record, we have experience working in almost every sector both within the UK and abroad, however we have proven ourselves as specialists in the following market research areas:

  • Retail and Leisure
  • IT and Telecoms (incl. Gaming)
  • Education and Training
  • Media & Marketing Services (incl. Exhibitions and Events)
  • Financial & Professional Services
  • Not for Profit
  • Industrial, Manufacturing and Built Environment
  • Pharmaceuticals

Broad methodology

Typically, the projects we deliver as a market research agency sit under the following broad headings:

  • New Product or Service Development and Introduction
  • Segmentation and Behavioural Analysis
  • Customer Experience and Satisfaction Optimisation
  • Marketing Communication and Insight
  • Brand Mapping and Positioning

We also do:

  • Opinion Polling and Community Development
  • Outsourced Research Management
  • Facilitation ServicesRedshift Research is methodology agnostic, meaning we have no pre-conceived ideas about which insight approach is best because every client is viewed as an individual; we always strive to design cost effective programmes to suit their budget.  In short, we’re a market research company that is adept with a broad arsenal of insight tools:
  • Face to Face Interviews
  • Tele Depth Interviews
  • Focus Groups
  • Online Studies
  • Telephone Interviews
  • Online Message Boards
  • Social Media Monitoring
  • Communities
We are ready to help you

After conducting our second annual customer survey with Redshift they were instrumental in delivering the feedback workshops, leading discussions which enabled us to build on the findings and tease out the information necessary to inform the development of both the product itself, along with evidence to help identify best (and worst) practices to using the system.

We came away armed with plenty of ideas on case studies and the kind of messages need for internal publicity campaigns, that could both highlight the benefits of the system and encourage local improvements in approaches to using the system.
Redshift’s facilitation of the session was both invaluable on the day and for reaching agreement on key points to take forward.

Stakeholder, Engagement and Communications Manager  Home Office Technology 

Redshift’s Red Hot Tip

Questionnaire Design:

Keep the number of questions to a minimum to ensure highest possible data quality