Teens

TeensAs any parent knows, talking to teenagers can be challenging at the best of times – Redshift makes it simpler than ever before with a range of proven methodologies.

Researching teens involves a minefield of regulations and best practice techniques which need to be factored in.Our Opinion Polls Market Research Services include a variety of effective techniques that do away with the typical problems so that your business can get to the bottom of what teens (in the UK or abroad) do and don’t want.

The perspectives of teenagers are key for businesses because they represent a sign-post to the opinions and tastes of the future. Teens are often the trendsetters for years to come, plus they’re also often the first people to discover and understand new technology.

Teens are the Social Media generation, with Twitter, Facebook, and YouTube etc. being staples of their communication arsenal. Their approval or disapproval when taken ‘viral’ can sometimes make or break a new product or service.
For these reasons, if any business wants to have a long standing impact on the marketplace, it is crucial to take this group seriously and engage with them by all means possible.

Redshift’s Opinion Polls Market Research Services allow you to tap into this key audience fast and with ease using effective methodologies. One of these is called ‘Assisted Surfing’ – this involves asking members of our online panel who have teenage children permission for us to connect with their teens through an online survey. This is both a cost effective and ethical way of understanding the views of teens in the UK and internationally.

Alongside effective surveys, we are also capable of tracking social media conversations to gain valuable insight into the World of the Teenager.

We are ready to help you

We have shot a new TV ad and other campaign assets for our new product, again, building on the insights from your research and our current campaign’s success.  AND… we are developing the app with key insights as well (e.g. building communication/engagement pieces based on the potential reasons customers may buy our product).  So our journey continues….

It’s all thanks to the insights that we have such great results….  The research project was definitely money well spent.”

Global Head of Brand, Slendertone 

Redshift’s Red Hot Tip

Questionnaire Design:

Keep the number of questions to a minimum to ensure highest possible data quality