Tech lovers

Tech loversWith digital innovation revolutionising the world, tech lovers are increasingly the people to turn to for valuable insight – Redshift Research has access to this key audience at our fingertips.

Prosumers, Early adopters, Geeks or Hobbyists. There is a vast array of names used to describe this important group, but basically his audience enjoys nothing more than using, being seen with and fully embracing the latest technology that the marketplace has to offer.

Technological development is showing no sign of slowing and has a seemingly infinite number of uses – from tablets and smartphones to more niche products such as cameras for pets’ collars and tracker watches for children.

The market is huge, and no-one is more in their element than Tech lovers, who cannot get enough of the latest gadgets.

Thanks to our extensive experience within the IT industry, Redshift has been talking to this particular audience since Mainframes were viewed as something out of Star Trek. Our Opinion Polls Market Research Services have been honed over time, allowing us to effectively and quickly find out what Tech lovers in the UK and abroad consider important.

Whether you’re a start-up which needs to evaluate the opportunity for a new product or an established giant like Cisco who wants to understand the impact that ‘Bring Your Own Device’ (BYOD) will have to your market share, we have the expertise to reach the Tech lover demographic who can tell you what you need to know.

We are experienced at finding people who are the early adopters for new technology and we have mastered how to engage with them – through simple online surveys or more sophisticated In Home User tests (iHUTS), depending on what our client needs.

Redshift Research gets valuable, unbiased insight because we have fast access to millions of real consumers, rather than gathering the opinions of analysts or journalists. We also understand the critical but often under-rated skill of being able to take something key and express it in a language or format that people can readily understand. Ideas and innovations are the life blood of the tech markets, but to be useful they need to be conveyed in an easy to understand way. The results we bring to our clients are both effective and transparent.

We are ready to help you

We have shot a new TV ad and other campaign assets for our new product, again, building on the insights from your research and our current campaign’s success.  AND… we are developing the app with key insights as well (e.g. building communication/engagement pieces based on the potential reasons customers may buy our product).  So our journey continues….

It’s all thanks to the insights that we have such great results….  The research project was definitely money well spent.”

Global Head of Brand, Slendertone 

Redshift’s Red Hot Tip

Questionnaire Design:

Keep the number of questions to a minimum to ensure highest possible data quality