SME'sSmall to Medium Enterprises (SMEs) or Small to Medium Businesses (SMBs) are absolutely critical to the economy in both the UK and abroad – we have the reach to get valuable insight into this specific audience.

In Europe, as an example, SMEs account for over 99% of all businesses and are generally responsible for around two thirds of private sector employment. They account for over 50% of value added in the EU. This makes them a crucial target audience to get to grips with.

Around 9 out of 10 SMEs are actually micro businesses, meaning they employ less than 10 people. Naturally the way this group plan, think, act, respond and are run is often completely different from a business employing 250 people in a medium sized organisation, so the right segmentation is key for certain projects.

Redshift’s Opinion Polls Market Research Servicestake into account three distinct groups within the SME audience category:

Medium Businesses employing less than 250 people.
Small Businesses employing less than 50 people.
Micro Businesses employing less than 10 people.

Typically, micro businesses are influenced and highly dependent on the owner manager, since this person tends to be involved in all business decisions. However, by the time you become a Medium Business, it’s highly likely that you’ll have a management structure which resembles a corporation and quite often has specialists covering HR, IT, Accounts etc.

For this reason, it’s important to clarify exactly what you want to know and how you want to be able to use the results when researching this type of audience. There’s nothing wrong with considering SMEs on a holistic level, but under some circumstances, segmentation would be a far more useful solution. Whatever your needs, we can help your business define, reach and interview the right people to yield optimal results.

We are ready to help you

The insight we obtained and the resulting actions we defined will deliver enormous benefits to the business in both the short and longer term and so I’m extremely grateful to you both for your help.

The client care team are equally enthusiastic about the other meeting actions and we’ve started building and adapting processes to deliver them. It’ll be really interesting to see if the results from the next few surveys start to demonstrate the effectiveness of these new initiatives. Knowing future surveys will happen will help us to keep up the momentum for change and improvement.

It takes a leap of confidence to commission such research for a small business like ours but we’re so glad we did. The initial results, supported by your continued consultation have given us a decisive action plan that we are now certain will deliver tangible improvements in customer satisfaction as well as our revenues and profits. It really is a no-brainer!

Director of Marketing & HR  ArtiCAD Ltd 

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