Small to Medium Enterprises (SMEs) or Small to Medium Businesses (SMBs) are absolutely critical to the economy in both the UK and abroad – we have the reach to get valuable insight into this specific audience.
In Europe, as an example, SMEs account for over 99% of all businesses and are generally responsible for around two thirds of private sector employment. They account for over 50% of value added in the EU. This makes them a crucial target audience to get to grips with.
Around 9 out of 10 SMEs are actually micro businesses, meaning they employ less than 10 people. Naturally the way this group plan, think, act, respond and are run is often completely different from a business employing 250 people in a medium sized organisation, so the right segmentation is key for certain projects.
Redshift’s Opinion Polls Market Research Servicestake into account three distinct groups within the SME audience category:
Medium Businesses employing less than 250 people.
Small Businesses employing less than 50 people.
Micro Businesses employing less than 10 people.
Typically, micro businesses are influenced and highly dependent on the owner manager, since this person tends to be involved in all business decisions. However, by the time you become a Medium Business, it’s highly likely that you’ll have a management structure which resembles a corporation and quite often has specialists covering HR, IT, Accounts etc.
For this reason, it’s important to clarify exactly what you want to know and how you want to be able to use the results when researching this type of audience. There’s nothing wrong with considering SMEs on a holistic level, but under some circumstances, segmentation would be a far more useful solution. Whatever your needs, we can help your business define, reach and interview the right people to yield optimal results.