Mums & Dads

Mums & DadsParents tend to be the most important consumers of all – they don’t just influence their own purchasing decisions, but those of their children, spouses and elderly relatives. Redshift has the experience and tools to target this demographic effectively.

Stay at home Mums are often online for a large part of the day, using social media and absorbing influences and information differently to people in the workplace. Additionally, a growing number of Dads are running the home while the mother heads off to the office.

Parents are increasingly tech savvy due to the vast range of services and information they can tap into online. In addition to spending a great deal of time surfing the net at home, they increasingly spend time online while out and about doing errands, which influences their purchasing decisions.

Another factor to bear in mind about this particular audience is that parents are currently having children later, family sizes are smaller and families often have dual incomes – these facts all lead to more income being spent on children.

What’s more, the explosion of social media means that tech savvy parents are better informed than ever before. The result is that knowing exactly how to talk to the parent demographic and understanding what message appeals to them is harder than ever before.

Redshift’s Opinion Polls Market Research Services will allow your business to target this audience correctly using proven methodologies. We have access to 15 million pre-screened respondents covering the UK and abroad, letting you reach Mums and Dads quickly, easily and cost effectively.

We are ready to help you

After conducting our second annual customer survey with Redshift they were instrumental in delivering the feedback workshops, leading discussions which enabled us to build on the findings and tease out the information necessary to inform the development of both the product itself, along with evidence to help identify best (and worst) practices to using the system.

We came away armed with plenty of ideas on case studies and the kind of messages need for internal publicity campaigns, that could both highlight the benefits of the system and encourage local improvements in approaches to using the system.
Redshift’s facilitation of the session was both invaluable on the day and for reaching agreement on key points to take forward.

Stakeholder, Engagement and Communications Manager  Home Office Technology 

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