ITDMS'sRedshift Research has vast experience within the IT sector, meaning we thoroughly understand IT decision makers and how to gain valuable insight from them.

If you’re looking to research IT Decision Makers it’s important to choose an agency which understands this diverse audience. We’ve been researching ITDMs since Mainframes ruled the world, so we know the way they think and how they make choices.

IT decision makers are actually far from a homogeneous group. Some make strategic decisions, some purely implement, some focus exclusively on Networks and Systems, some are customer facing and some even sit on boards of directors. They are a genuinely diverse group and despite what your marketing agency might have you believe, they certainly don’t all love social media (like Marmite some love it and some hate it).

That being said, we have made it easily feasible plus cost effective to research IT decision makers thanks to our streamlined Opinion Polls Market Research Services. We can literally interview thousands of ITDMs both in the UK and internationally within two weeks. Additionally, through the comprehensive knowledge we have of the people on our panels, we are able to hone in on individuals by technology, size of organisation and level of influence.

Redshift Research not only thoroughly understands how ITDMs think, work and interact with others in business, we also blend this knowledge with access to thousands of general decision makers, so that our clients benefit from a powerfully comprehensive data resource that delivers genuine insight at affordable prices.

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After conducting our second annual customer survey with Redshift they were instrumental in delivering the feedback workshops, leading discussions which enabled us to build on the findings and tease out the information necessary to inform the development of both the product itself, along with evidence to help identify best (and worst) practices to using the system.

We came away armed with plenty of ideas on case studies and the kind of messages need for internal publicity campaigns, that could both highlight the benefits of the system and encourage local improvements in approaches to using the system.
Redshift’s facilitation of the session was both invaluable on the day and for reaching agreement on key points to take forward.

Stakeholder, Engagement and Communications Manager  Home Office Technology 

Redshift’s Red Hot Tip

Questionnaire Design:

Keep the number of questions to a minimum to ensure highest possible data quality