Gen pop

Gen PopRedshift Research has the experience to ensure you capture a truly representative sample of the UK population to grow your business effectively.

A Nat Rep or Gen Pop target is about talking to a representative sample of the population in a country – while this sounds simple, the fact is that accessing 1,000 or 2,000 people isn’t enough to make a survey nationally representative. To hit the mark, a number of factors need to be harnessed, such as a national proportion of men and women, age group, region, social class, employment etc.

Opinion Polls Market Research Services are futile if your business cannot get insight into a real representation of the population within a country, but harder to reach groups such as 18-24 year old men can be tricky to pin down.

This is where we come in – with access to 10 million pre-screened respondents covering the UK and worldwide, Redshift Research can achieve a quality representative sample quickly, easily and cost effectively.

Sometimes, a national representation isn’t the ideal solution. Your business could achieve better results by targeting a particular segment, such as focussing on those who are economically active, or targeting certain geographical areas to achieve good coverage in the local press. We have the proven expertise to advise you on who, when and where to interview.

With a core team of senior researchers, every project we do is treated with the same thorough, consultative approach. We tailor our Opinion Polls Market Research Services to deliver optimal, individualised studies that suit the specific brand and circumstance. What’s more, our projects are carried out seamlessly because we always have our eye on the ball with close monitoring and communication between teams.

We are ready to help you

After conducting our second annual customer survey with Redshift they were instrumental in delivering the feedback workshops, leading discussions which enabled us to build on the findings and tease out the information necessary to inform the development of both the product itself, along with evidence to help identify best (and worst) practices to using the system.

We came away armed with plenty of ideas on case studies and the kind of messages need for internal publicity campaigns, that could both highlight the benefits of the system and encourage local improvements in approaches to using the system.
Redshift’s facilitation of the session was both invaluable on the day and for reaching agreement on key points to take forward.

Stakeholder, Engagement and Communications Manager  Home Office Technology 

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