Gen pop

Gen PopRedshift Research has the experience to ensure you capture a truly representative sample of the UK population to grow your business effectively.

A Nat Rep or Gen Pop target is about talking to a representative sample of the population in a country – while this sounds simple, the fact is that accessing 1,000 or 2,000 people isn’t enough to make a survey nationally representative. To hit the mark, a number of factors need to be harnessed, such as a national proportion of men and women, age group, region, social class, employment etc.

Opinion Polls Market Research Services are futile if your business cannot get insight into a real representation of the population within a country, but harder to reach groups such as 18-24 year old men can be tricky to pin down.

This is where we come in – with access to 10 million pre-screened respondents covering the UK and worldwide, Redshift Research can achieve a quality representative sample quickly, easily and cost effectively.

Sometimes, a national representation isn’t the ideal solution. Your business could achieve better results by targeting a particular segment, such as focussing on those who are economically active, or targeting certain geographical areas to achieve good coverage in the local press. We have the proven expertise to advise you on who, when and where to interview.

With a core team of senior researchers, every project we do is treated with the same thorough, consultative approach. We tailor our Opinion Polls Market Research Services to deliver optimal, individualised studies that suit the specific brand and circumstance. What’s more, our projects are carried out seamlessly because we always have our eye on the ball with close monitoring and communication between teams.

We are ready to help you

The insight we obtained and the resulting actions we defined will deliver enormous benefits to the business in both the short and longer term and so I’m extremely grateful to you both for your help.

The client care team are equally enthusiastic about the other meeting actions and we’ve started building and adapting processes to deliver them. It’ll be really interesting to see if the results from the next few surveys start to demonstrate the effectiveness of these new initiatives. Knowing future surveys will happen will help us to keep up the momentum for change and improvement.

It takes a leap of confidence to commission such research for a small business like ours but we’re so glad we did. The initial results, supported by your continued consultation have given us a decisive action plan that we are now certain will deliver tangible improvements in customer satisfaction as well as our revenues and profits. It really is a no-brainer!

Director of Marketing & HR  ArtiCAD Ltd 

Redshift’s Red Hot Tip

Questionnaire Design:

Keep the number of questions to a minimum to ensure highest possible data quality