Gen pop

Gen PopRedshift Research has the experience to ensure you capture a truly representative sample of the UK population to grow your business effectively.

A Nat Rep or Gen Pop target is about talking to a representative sample of the population in a country – while this sounds simple, the fact is that accessing 1,000 or 2,000 people isn’t enough to make a survey nationally representative. To hit the mark, a number of factors need to be harnessed, such as a national proportion of men and women, age group, region, social class, employment etc.

Opinion Polls Market Research Services are futile if your business cannot get insight into a real representation of the population within a country, but harder to reach groups such as 18-24 year old men can be tricky to pin down.

This is where we come in – with access to 10 million pre-screened respondents covering the UK and worldwide, Redshift Research can achieve a quality representative sample quickly, easily and cost effectively.

Sometimes, a national representation isn’t the ideal solution. Your business could achieve better results by targeting a particular segment, such as focussing on those who are economically active, or targeting certain geographical areas to achieve good coverage in the local press. We have the proven expertise to advise you on who, when and where to interview.

With a core team of senior researchers, every project we do is treated with the same thorough, consultative approach. We tailor our Opinion Polls Market Research Services to deliver optimal, individualised studies that suit the specific brand and circumstance. What’s more, our projects are carried out seamlessly because we always have our eye on the ball with close monitoring and communication between teams.

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Many thanks for getting this to us so quickly! We hadn’t anticipated the results until July (3 weeks later than this) so this is a pleasant turn of events.

The bullet point summary is immensely helpful – thank you so much for this.

I’ve worked with RedShift extensively back when I was in the UK and am pleased you’re now in the US as have always had a good experience with your firm.

PR Consultant  Hotwire PR 

Redshift’s Red Hot Tip

Questionnaire Design:

Keep the number of questions to a minimum to ensure highest possible data quality