Much of the industrial revolution in the UK was driven by entrepreneurs who didn’t fit or conform to the society of the time, and these key players continue to transform the world. Redshift will ensure you strategically tap into this important demographic.
Understanding what makes an entrepreneur tick is a constant source of fascination for academics and commentators alike. About the only thing that they all agree on is that it’s nearly impossible to come up with a set characteristics to define them.
Entrepreneurs defy pigeon-holing – they’re not born a certain way, they’re not necessarily iconic leaders and many of them have less well known partners (think about the likes of Jobs and Wozniak, Gates and Ballmer, Page and Brin). The only certainty about this type of audience is that they’re each “one of a kind”, which makes them difficult to identify, target and talk to.
Redshift’s Opinion Polls Market Research Servicesget around this problem with an array of methodologies that effectively plumb this demographic.
Rather than promising a magic solution, we have a logical, pragmatic approach that is structured to hone in on the places where entrepreneurs are most likely to be found. From there, it’s a case of screening people until we find the exact segment that your business needs to reach. It’s a bit like prospecting for gold…
First we look for the self-employed, people who own their own business or people who have only been trading for a short period of time. We then use qualifying questions to funnel into those who really fit the bill. Just like in the fairy tale, you have to kiss a lot of frogs to find a prince, but with a database of 10 million people globally and 120 data points on each individual, we know which ‘frogs’ are most likely to prove rewarding.