EntrepreneursMuch of the industrial revolution in the UK was driven by entrepreneurs who didn’t fit or conform to the society of the time, and these key players continue to transform the world. Redshift will ensure you strategically tap into this important demographic.

Understanding what makes an entrepreneur tick is a constant source of fascination for academics and commentators alike. About the only thing that they all agree on is that it’s nearly impossible to come up with a set characteristics to define them.

Entrepreneurs defy pigeon-holing – they’re not born a certain way, they’re not necessarily iconic leaders and many of them have less well known partners (think about the likes of Jobs and Wozniak, Gates and Ballmer, Page and Brin). The only certainty about this type of audience is that they’re each “one of a kind”, which makes them difficult to identify, target and talk to.

Redshift’s Opinion Polls Market Research Servicesget around this problem with an array of methodologies that effectively plumb this demographic.

Rather than promising a magic solution, we have a logical, pragmatic approach that is structured to hone in on the places where entrepreneurs are most likely to be found. From there, it’s a case of screening people until we find the exact segment that your business needs to reach. It’s a bit like prospecting for gold…

First we look for the self-employed, people who own their own business or people who have only been trading for a short period of time. We then use qualifying questions to funnel into those who really fit the bill. Just like in the fairy tale, you have to kiss a lot of frogs to find a prince, but with a database of 10 million people globally and 120 data points on each individual, we know which ‘frogs’ are most likely to prove rewarding.

We are ready to help you

The insight we obtained and the resulting actions we defined will deliver enormous benefits to the business in both the short and longer term and so I’m extremely grateful to you both for your help.

The client care team are equally enthusiastic about the other meeting actions and we’ve started building and adapting processes to deliver them. It’ll be really interesting to see if the results from the next few surveys start to demonstrate the effectiveness of these new initiatives. Knowing future surveys will happen will help us to keep up the momentum for change and improvement.

It takes a leap of confidence to commission such research for a small business like ours but we’re so glad we did. The initial results, supported by your continued consultation have given us a decisive action plan that we are now certain will deliver tangible improvements in customer satisfaction as well as our revenues and profits. It really is a no-brainer!

Director of Marketing & HR  ArtiCAD Ltd 

Redshift’s Red Hot Tip

Questionnaire Design:

Keep the number of questions to a minimum to ensure highest possible data quality