EntrepreneursMuch of the industrial revolution in the UK was driven by entrepreneurs who didn’t fit or conform to the society of the time, and these key players continue to transform the world. Redshift will ensure you strategically tap into this important demographic.

Understanding what makes an entrepreneur tick is a constant source of fascination for academics and commentators alike. About the only thing that they all agree on is that it’s nearly impossible to come up with a set characteristics to define them.

Entrepreneurs defy pigeon-holing – they’re not born a certain way, they’re not necessarily iconic leaders and many of them have less well known partners (think about the likes of Jobs and Wozniak, Gates and Ballmer, Page and Brin). The only certainty about this type of audience is that they’re each “one of a kind”, which makes them difficult to identify, target and talk to.

Redshift’s Opinion Polls Market Research Servicesget around this problem with an array of methodologies that effectively plumb this demographic.

Rather than promising a magic solution, we have a logical, pragmatic approach that is structured to hone in on the places where entrepreneurs are most likely to be found. From there, it’s a case of screening people until we find the exact segment that your business needs to reach. It’s a bit like prospecting for gold…

First we look for the self-employed, people who own their own business or people who have only been trading for a short period of time. We then use qualifying questions to funnel into those who really fit the bill. Just like in the fairy tale, you have to kiss a lot of frogs to find a prince, but with a database of 10 million people globally and 120 data points on each individual, we know which ‘frogs’ are most likely to prove rewarding.

We are ready to help you

After conducting our second annual customer survey with Redshift they were instrumental in delivering the feedback workshops, leading discussions which enabled us to build on the findings and tease out the information necessary to inform the development of both the product itself, along with evidence to help identify best (and worst) practices to using the system.

We came away armed with plenty of ideas on case studies and the kind of messages need for internal publicity campaigns, that could both highlight the benefits of the system and encourage local improvements in approaches to using the system.
Redshift’s facilitation of the session was both invaluable on the day and for reaching agreement on key points to take forward.

Stakeholder, Engagement and Communications Manager  Home Office Technology 

Redshift’s Red Hot Tip

Questionnaire Design:

Keep the number of questions to a minimum to ensure highest possible data quality