Children

ChildrenKids say the funniest things – surveys with children can yield fantastic storylines and insights into a product. We have evolved ethical and effective techniques to harness the valuable feedback of this audience.

Talking to children has to be done with care and sensitivity. At Redshift we respect this when carrying out our Opinion Polls Market Research Services. We also have proven methodologies to access the views of children both fast and cost-effectively.

In these times children are exposed to more information than ever before, so their entire education process is changing. The combination of the digital age and the natural curiosity of kids mean they are picking things up earlier. Whether it’s playing on Mum and Dad’s phone or browsing the Internet, this is having a huge impact on shaping their views.

The result is that children now have much more decision-making power within the home than previous generations – the term “Pester Power” has been coined to reflect a child’s almost undeniable ability to influence their parents into purchasing the item that their heart desires. For this reason, it is imperative for businesses to understand what children do and don’t like.

Redshift’s Opinion Polls Market Research Services allow you to tap into this key audience fast and with ease, while also protecting kids from exploitation. An example of our effective methodology is ‘Assisted Surfing’ – this involves asking members of our online panel who have children permission for us to connect with their kids through an online survey. This is both a cost effective and ethical way of understanding the opinions of youngsters in the UK and abroad.

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After conducting our second annual customer survey with Redshift they were instrumental in delivering the feedback workshops, leading discussions which enabled us to build on the findings and tease out the information necessary to inform the development of both the product itself, along with evidence to help identify best (and worst) practices to using the system.

We came away armed with plenty of ideas on case studies and the kind of messages need for internal publicity campaigns, that could both highlight the benefits of the system and encourage local improvements in approaches to using the system.
Redshift’s facilitation of the session was both invaluable on the day and for reaching agreement on key points to take forward.

Stakeholder, Engagement and Communications Manager  Home Office Technology 

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