Children

ChildrenKids say the funniest things – surveys with children can yield fantastic storylines and insights into a product. We have evolved ethical and effective techniques to harness the valuable feedback of this audience.

Talking to children has to be done with care and sensitivity. At Redshift we respect this when carrying out our Opinion Polls Market Research Services. We also have proven methodologies to access the views of children both fast and cost-effectively.

In these times children are exposed to more information than ever before, so their entire education process is changing. The combination of the digital age and the natural curiosity of kids mean they are picking things up earlier. Whether it’s playing on Mum and Dad’s phone or browsing the Internet, this is having a huge impact on shaping their views.

The result is that children now have much more decision-making power within the home than previous generations – the term “Pester Power” has been coined to reflect a child’s almost undeniable ability to influence their parents into purchasing the item that their heart desires. For this reason, it is imperative for businesses to understand what children do and don’t like.

Redshift’s Opinion Polls Market Research Services allow you to tap into this key audience fast and with ease, while also protecting kids from exploitation. An example of our effective methodology is ‘Assisted Surfing’ – this involves asking members of our online panel who have children permission for us to connect with their kids through an online survey. This is both a cost effective and ethical way of understanding the opinions of youngsters in the UK and abroad.

We are ready to help you

I just wanted to say how brilliant and easy it is working with you guys. Everything you do is painless – you often deliver ahead of time (and sometimes under budget!!!) and are now even offering to give us even more than we asked for.

 

You’re by far the best research company I’ve worked with, and seem to completely get what we’re looking for the whole time. I’d never recommend anyone else!

 

Thanks again

Associate Director  Bite Global 

Redshift’s Red Hot Tip

Questionnaire Design:

Keep the number of questions to a minimum to ensure highest possible data quality