Children

ChildrenKids say the funniest things – surveys with children can yield fantastic storylines and insights into a product. We have evolved ethical and effective techniques to harness the valuable feedback of this audience.

Talking to children has to be done with care and sensitivity. At Redshift we respect this when carrying out our Opinion Polls Market Research Services. We also have proven methodologies to access the views of children both fast and cost-effectively.

In these times children are exposed to more information than ever before, so their entire education process is changing. The combination of the digital age and the natural curiosity of kids mean they are picking things up earlier. Whether it’s playing on Mum and Dad’s phone or browsing the Internet, this is having a huge impact on shaping their views.

The result is that children now have much more decision-making power within the home than previous generations – the term “Pester Power” has been coined to reflect a child’s almost undeniable ability to influence their parents into purchasing the item that their heart desires. For this reason, it is imperative for businesses to understand what children do and don’t like.

Redshift’s Opinion Polls Market Research Services allow you to tap into this key audience fast and with ease, while also protecting kids from exploitation. An example of our effective methodology is ‘Assisted Surfing’ – this involves asking members of our online panel who have children permission for us to connect with their kids through an online survey. This is both a cost effective and ethical way of understanding the opinions of youngsters in the UK and abroad.

We are ready to help you

The insight we obtained and the resulting actions we defined will deliver enormous benefits to the business in both the short and longer term and so I’m extremely grateful to you both for your help.

The client care team are equally enthusiastic about the other meeting actions and we’ve started building and adapting processes to deliver them. It’ll be really interesting to see if the results from the next few surveys start to demonstrate the effectiveness of these new initiatives. Knowing future surveys will happen will help us to keep up the momentum for change and improvement.

It takes a leap of confidence to commission such research for a small business like ours but we’re so glad we did. The initial results, supported by your continued consultation have given us a decisive action plan that we are now certain will deliver tangible improvements in customer satisfaction as well as our revenues and profits. It really is a no-brainer!

Director of Marketing & HR  ArtiCAD Ltd 

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