24/12/2014 – The Telegraph

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24/12/2014 – The Telegraph

With all the hype over digital and social media it’s good to know that some things never change – sex sells (or gets great media coverage). Check out the telegraphs coverage of our recent survey on sex and the over 50’s.

Posted in news

We have shot a new TV ad and other campaign assets for our new product, again, building on the insights from your research and our current campaign’s success.  AND… we are developing the app with key insights as well (e.g. building communication/engagement pieces based on the potential reasons customers may buy our product).  So our journey continues….

It’s all thanks to the insights that we have such great results….  The research project was definitely money well spent.”

Global Head of Brand, Slendertone 

Redshift’s Red Hot Tip

Questionnaire Design:

Keep the number of questions to a minimum to ensure highest possible data quality