22/09/2015 – Financial Director

financial director

22/09/2015 – Financial Director

Our research for Epicor classifies CFO’s into two groups: the “traditionalists” and the “revolutionaries”. While 72% of the revolutionaries enjoyed profits last year compared to just 56% of traditionalists, Redshift Research asks if it is time for CFO’s to embrace change and uncertainty.

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We have shot a new TV ad and other campaign assets for our new product, again, building on the insights from your research and our current campaign’s success.  AND… we are developing the app with key insights as well (e.g. building communication/engagement pieces based on the potential reasons customers may buy our product).  So our journey continues….

It’s all thanks to the insights that we have such great results….  The research project was definitely money well spent.”

Global Head of Brand, Slendertone 

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