22/05/15 – Computer Business Review

CBR

22/05/15 – Computer Business Review

Information is the fuel of the digital is the fuel of the digital economy, however two thirds of people are deliberately giving the wrong information as they mistrust how it’s used.

Posted in news

We have shot a new TV ad and other campaign assets for our new product, again, building on the insights from your research and our current campaign’s success.  AND… we are developing the app with key insights as well (e.g. building communication/engagement pieces based on the potential reasons customers may buy our product).  So our journey continues….

It’s all thanks to the insights that we have such great results….  The research project was definitely money well spent.”

Global Head of Brand, Slendertone 

Redshift’s Red Hot Tip

Questionnaire Design:

Keep the number of questions to a minimum to ensure highest possible data quality