14/07/15 – Yahoo Finance


14/07/15 – Yahoo Finance

Customers are being failed by insurance companies as 1 in 3 fail even to have their minimum expectations met. Customers are unimpressed by free gifts and discounts – what they are after is solid dependable customer service. Read more about our research with Majesco.

Posted in news

We have shot a new TV ad and other campaign assets for our new product, again, building on the insights from your research and our current campaign’s success.  AND… we are developing the app with key insights as well (e.g. building communication/engagement pieces based on the potential reasons customers may buy our product).  So our journey continues….

It’s all thanks to the insights that we have such great results….  The research project was definitely money well spent.”

Global Head of Brand, Slendertone 

Redshift’s Red Hot Tip

Questionnaire Design:

Keep the number of questions to a minimum to ensure highest possible data quality