16/09/2015 – Market Watch
Summer is only just over but retailers are already starting to get in the festive spirit with 60% of them starting their Christmas promotions in September! Read more about that story.
The insight we obtained and the resulting actions we defined will deliver enormous benefits to the business in both the short and longer term and so I’m extremely grateful to you both for your help.
The client care team are equally enthusiastic about the other meeting actions and we’ve started building and adapting processes to deliver them. It’ll be really interesting to see if the results from the next few surveys start to demonstrate the effectiveness of these new initiatives. Knowing future surveys will happen will help us to keep up the momentum for change and improvement.
It takes a leap of confidence to commission such research for a small business like ours but we’re so glad we did. The initial results, supported by your continued consultation have given us a decisive action plan that we are now certain will deliver tangible improvements in customer satisfaction as well as our revenues and profits. It really is a no-brainer!
Theresa Turner Director of Marketing & HR ArtiCAD Ltd
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