Our research for Epicor classifies CFO’s into two groups: the “traditionalists” and the “revolutionaries”. While 72% of the revolutionaries enjoyed profits last year compared to just 56% of traditionalists, Redshift Research asks if it is time for CFO’s to embrace change and uncertainty.
More than a fifth of CFO’s of large companies say that big data will be a top issue for their departments in the coming years, however currently they are stuck using outdated and underpowered analytics tools to access data. Read more about our findings here
Are fears about the Governments’ “Snooper charter” overblown? Our research for IP Expo Europe shows that half of departments believe the IT security threat is higher than it was last year. Read more about the story here.
Redshift develops its US proposition and analytics capability in association with partner brand Vrge Analytics. Read more on the story
UBM EMEA division has made the strategic decision to colocate its Technology for Marketing, eCommerce Expo and Customer Contact Expos in order to meet visitor demand on the basis of our research. Click here to read the full article
Results of GoDaddy’s multinational report on very small businesses (1-5 employees) conducted by ourselves have been released. Although 59% do not have a website, this looks set to change. 55% plan to build a website in the next 2years and they are expecting great things, with 48% anticipating growth of their business of 25% or more. Click here to read the full article
The Romans Group recently commissioned a survey, carried out by Redshift Research, which revealed that the agency is the most well-known in its area for both unprompted and prompted awareness. “Romans is by far the most well-known estate agency amongst respondents. In fact it was three times more well-known than any other agency for unprompted awareness,” says Andrew White, Insight Manager at Redshift Research. Click here to read the full article
Summer is only just over but retailers are already starting to get in the festive spirit with 60% of them starting their Christmas promotions in September! Read more about that story.
76% of parents are as stressed or more stressed than they were last year, and their children are picking up on it, with 96% of children thinking their parents deserve a vacation. Read more about our research conducted for Wyndham hotels.