Blog Archives

22/09/2015 – Financial Director

22/09/2015 – Financial Director

Our research for Epicor classifies CFO’s into two groups: the “traditionalists” and the “revolutionaries”. While 72% of the revolutionaries enjoyed profits last year compared to just 56% of traditionalists, Redshift Research asks if it is time for CFO’s to embrace change and uncertainty.

23/09/2015 – Information Week

23/09/2015 – Information Week

More than a fifth of CFO’s of large companies say that big data will be a top issue for their departments in the coming years, however currently they are stuck using outdated and underpowered analytics tools to access data. Read more about our findings here

01/09/2015 – Computer Business Review

01/09/2015 – Computer Business Review

Are fears about the Governments’ “Snooper charter” overblown? Our research for IP Expo Europe shows that half of departments believe the IT security threat is higher than it was last year. Read more about the story here.

16/09/2015 – PR Week

16/09/2015 – PR Week

Redshift develops its US proposition and analytics capability in association with partner brand Vrge Analytics. Read more on the story

17/09/2015 – Exhibition News

17/09/2015 – Exhibition News

UBM EMEA division has made the strategic decision to colocate its Technology for Marketing, eCommerce Expo and Customer Contact Expos in order to meet visitor demand on the basis of our research.  Click here to read the full article

17/09/2015 – Go Daddy

17/09/2015 – GoDaddy

Results of GoDaddy’s multinational report on very small businesses (1-5 employees) conducted by ourselves have been released. Although 59% do not have a website, this looks set to change. 55% plan to build a website in the next 2years and they are expecting great things, with 48% anticipating  growth of their business of 25% or more. Click here to read the full article

20/08/2015 – Estate Agent Today

20/08/2015 – Estate Agent Today

The Romans Group recently commissioned a survey, carried out by Redshift Research, which revealed that the agency is the most well-known in its area for both unprompted and prompted awareness.  “Romans is by far the most well-known estate agency amongst respondents. In fact it was three times more well-known than any other agency for unprompted awareness,” says Andrew White, Insight Manager at Redshift Research.  Click here to read the full article

16/09/2015 – PR Week

16/09/2015 – PR Week

463 Communications revamps to Vrge for new wave of disruptors and launches Vrge Analytics as a result of working with Redshift Research.

For the full article please click here

16/09/2015 – Market Watch

16/09/2015 – Market Watch

Summer is only just over but retailers are already starting to get in the festive spirit with 60% of them starting their Christmas promotions in September! Read more about that story.

23/07/15 – Market Watch

14/07/15 – Market Watch

76% of parents are as stressed or more stressed than they were last year, and their children are picking up on it, with 96% of children thinking their parents deserve a vacation. Read more about our research conducted for Wyndham hotels.

The insight we obtained and the resulting actions we defined will deliver enormous benefits to the business in both the short and longer term and so I’m extremely grateful to you both for your help.

The client care team are equally enthusiastic about the other meeting actions and we’ve started building and adapting processes to deliver them. It’ll be really interesting to see if the results from the next few surveys start to demonstrate the effectiveness of these new initiatives. Knowing future surveys will happen will help us to keep up the momentum for change and improvement.

It takes a leap of confidence to commission such research for a small business like ours but we’re so glad we did. The initial results, supported by your continued consultation have given us a decisive action plan that we are now certain will deliver tangible improvements in customer satisfaction as well as our revenues and profits. It really is a no-brainer!

Director of Marketing & HR  ArtiCAD Ltd 

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