Blog

Here you will find blog posts from members of the Redshift team covering a wide range of topics.

Proof points of good market research and relevant insights

Tags: Case Studygood market researchhow we can helpmarket research outcomesRelaunch

Given the nature of our business, with client confidentiality being key, it’s often very difficult to prove the impact of our work and the changes our clients have made as a result of our engagement.  The fact that all our work is bespoke can make it even more difficult to offer typical examples of outcomes.

So we were delighted to read a series of articles in the press recently with our name in them. They were big announcements, citing the value of our contribution to key decisions. Yes, stuff in the press proclaiming our worth…!  OK, I might be getting a bit carried away here, but from a personal satisfaction point of view its great to get feedback on what people have done with our insights and advice, let alone stating that they have made significant changes based upon them.

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Four Things We Learned From Talking to Panellists

Tags: Crowdologypanelquestionnaire design

This year (2015) we were once again given the opportunity by panel review website SurveyPolice to conduct a question and answer forum. The aim of this was primarily to allow panellists to ask questions about online panels, surveys and market research and to provide them with insight from the perspective of the panel owners (us!). However, we also recognised this as a fantastic opportunity to understand the needs and concerns of panellists, which we hoped would enable us to improve our surveys and service.

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Our Entrepreneur Crowd

Tags: CrowdologyInfographic

Our panel Crowdology operates in the UK and USA.  Through this we are connected to over 16 million people worldwide.  Check out our infographic which tells you more about our entrepreneur crowd – people who drive innovation and are at the start of everything big.

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Back in the game; the awards game with KANO…?

Tags: awardsCustomer SatisfactionKanoNPSStrategy

When we started the business in 2007 we hit the research scene, all guns blazing and had a fabulous first year.  Moving from ownership by a B2B publishing house to a Communications group gave us some great new perspectives and took us to the dizzy heights of being a finalist in the Market Research Society’s Best New Agency category.

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So what’s the difference between Omnibus and Ad Hoc surveys?

Tags: comparisonsdifference between panel typeswhats an omnibus?

Working for a communications company has helped improve my listening and communication skills. You’re probably wondering “so what, isn’t that a given?”   I didn’t think so. I thought these tools were pretty well sharpened, after 20 successful years in business.

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The Do’s and Don’ts of Infographics

How do you make your press release stand out, and make the headlines easier to digest? Infographics are not new, but they are a fresh and interesting device which can make a big impact.

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Brand Mapping

Tags: ArticleMarket Research Technique

Finding simple ways to summarise complex data on brand image and associations, need not be a challenge.
Using techniques like Perceptual mapping can give clients a clear overview of the market, of their customers perceptions, and of how they measure up amongst the other players in their competitive space.

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Cultural issues with international B2B customer satisfaction interviewing

Tags: ArticleCase StudyDiscussion PaperGuideMarket Research IssuesMarket Research TechniqueMarket Research Trends

Having spent many years of conducting research across the world, in myriad product categories, target audiences and types of research I’ve learnt a lot about how cultural issues impact customer satisfaction interviewing.

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The insight we obtained and the resulting actions we defined will deliver enormous benefits to the business in both the short and longer term and so I’m extremely grateful to you both for your help.

The client care team are equally enthusiastic about the other meeting actions and we’ve started building and adapting processes to deliver them. It’ll be really interesting to see if the results from the next few surveys start to demonstrate the effectiveness of these new initiatives. Knowing future surveys will happen will help us to keep up the momentum for change and improvement.

It takes a leap of confidence to commission such research for a small business like ours but we’re so glad we did. The initial results, supported by your continued consultation have given us a decisive action plan that we are now certain will deliver tangible improvements in customer satisfaction as well as our revenues and profits. It really is a no-brainer!

Director of Marketing & HR  ArtiCAD Ltd 

Redshift’s Red Hot Tip

Questionnaire Design:

Keep the number of questions to a minimum to ensure highest possible data quality