Paul Watts

paul_264x264Associate Director

Paul is the stalwart of Redshift, a loyal team member that can be relied upon time and time again. With years of quantitative research experience under his belt, he uses his data modelling skills to provide clients with a variety of analytical services.

Paul’s specialisms include regression, pricing and KANO analysis and through his methodical thinking is able to provide clients with clear evidence for product development. Paul has also pioneered statistical development enabling the company to develop customer archetypes and personas. Paul has an excellent eye for questionnaire design and uses his analytical mind to estimate the implications certain results can have before a project has even been launched into field.


When not at work: Paul enjoys passing the time by sampling real ale in sunny beer gardens, genning up on his historical knowledge, and working towards his Chartered Statistician qualification.


Most memorable/favourite marketing campaign: Compare the Meerkats.  Silly but it has impact and is inventive, with an on-going story.



We are ready to help you

I’d just like to take this opportunity to express my immense gratitude to the entire team at Redshift for all their outstanding work over the past ten series of the show. I know that some of our requests have been quite trying at times, but no matter where we set the bar, you guys were always able to clear it by miles. So please could you pass my thanks onto your fantastic team.


Redshift’s Red Hot Tip

Questionnaire Design:

Keep the number of questions to a minimum to ensure highest possible data quality