Paul Watts

paul_264x264Associate Director

Paul is the stalwart of Redshift, a loyal team member that can be relied upon time and time again. With years of quantitative research experience under his belt, he uses his data modelling skills to provide clients with a variety of analytical services.

Paul’s specialisms include regression, pricing and KANO analysis and through his methodical thinking is able to provide clients with clear evidence for product development. Paul has also pioneered statistical development enabling the company to develop customer archetypes and personas. Paul has an excellent eye for questionnaire design and uses his analytical mind to estimate the implications certain results can have before a project has even been launched into field.

 

When not at work: Paul enjoys passing the time by sampling real ale in sunny beer gardens, genning up on his historical knowledge, and working towards his Chartered Statistician qualification.

 

Most memorable/favourite marketing campaign: Compare the Meerkats.  Silly but it has impact and is inventive, with an on-going story.

 

 

We are ready to help you

I wanted to let you know that I compiled the results of the cars survey for the following countries (Argentina, Germany, Denmark, Netherlands, Australia & Italy – Canada is just starting their outreach now), and we so far have had 524 stories published on the survey, with a total reach of 350,000,000. Pretty great results!

Global Corporate Communications  eBay 

Redshift’s Red Hot Tip

Questionnaire Design:

Keep the number of questions to a minimum to ensure highest possible data quality