Paul Watts

paul_264x264Associate Director

Paul is the stalwart of Redshift, a loyal team member that can be relied upon time and time again. With years of quantitative research experience under his belt, he uses his data modelling skills to provide clients with a variety of analytical services.

Paul’s specialisms include regression, pricing and KANO analysis and through his methodical thinking is able to provide clients with clear evidence for product development. Paul has also pioneered statistical development enabling the company to develop customer archetypes and personas. Paul has an excellent eye for questionnaire design and uses his analytical mind to estimate the implications certain results can have before a project has even been launched into field.


When not at work: Paul enjoys passing the time by sampling real ale in sunny beer gardens, genning up on his historical knowledge, and working towards his Chartered Statistician qualification.


Most memorable/favourite marketing campaign: Compare the Meerkats.  Silly but it has impact and is inventive, with an on-going story.



We are ready to help you

We have shot a new TV ad and other campaign assets for our new product, again, building on the insights from your research and our current campaign’s success.  AND… we are developing the app with key insights as well (e.g. building communication/engagement pieces based on the potential reasons customers may buy our product).  So our journey continues….

It’s all thanks to the insights that we have such great results….  The research project was definitely money well spent.”

Global Head of Brand, Slendertone 

Redshift’s Red Hot Tip

Questionnaire Design:

Keep the number of questions to a minimum to ensure highest possible data quality