History

Redshift Research stands the test of time through broad industry experience and flexible expertise in delivering tangible results to our clients.

The initial careers of our key team members spans teaching to finance, IT to retail and a great many sectors in-between, before turning to the world of market research. These varied backgrounds, along with the character of our people, come together in a company that provides clients with nothing less than the best when it comes to the field of market research.

After more than 10 years of working with data and insights to support sector specific publications, events and websites, our team felt it was time for a new challenge – that is how Redshift Research was born, becoming part of the global Marketing Services Group Next 15.

At the tactical level of content creation, Redshift effectively supports marketing communications activities. However, the success of sales enablement campaigns are underpinned by the need to understand and influence the right audiences, so Redshift has delved deeper to encompass marketing strategy and psychology.

This technique specialism has taken us to a broader range of sectors since our inception in 2007, including the consumer sphere. In 2009, Redshift Research took audience understanding one step further to develop our own quality opinion panel called Crowdology – this allows us to give our clients easy access to 10 million people across 50 countries worldwide.

With demand for our services spreading, in 2011 we set up a US office in New York. This has further increased our expertise in conducting truly international projects, many of which are with hard-to-reach audiences.

We’ve continued to have success with conference presentations, published magazine articles and numerous awards wins. Above all, we know we’re on the right track because our clients keep returning and referring us, time and time again.

As we invigorate our long standing expertise with fresh talent we look to the future and embrace new techniques and trends, but one thing that never changes is that we are a market research company dedicated to generating unique and profitable insights for businesses both large and small.

We are ready to help you

We have shot a new TV ad and other campaign assets for our new product, again, building on the insights from your research and our current campaign’s success.  AND… we are developing the app with key insights as well (e.g. building communication/engagement pieces based on the potential reasons customers may buy our product).  So our journey continues….

It’s all thanks to the insights that we have such great results….  The research project was definitely money well spent.”

Global Head of Brand, Slendertone 

Redshift’s Red Hot Tip

Questionnaire Design:

Keep the number of questions to a minimum to ensure highest possible data quality