History

Redshift Research stands the test of time through broad industry experience and flexible expertise in delivering tangible results to our clients.

The initial careers of our key team members spans teaching to finance, IT to retail and a great many sectors in-between, before turning to the world of market research. These varied backgrounds, along with the character of our people, come together in a company that provides clients with nothing less than the best when it comes to the field of market research.

After more than 10 years of working with data and insights to support sector specific publications, events and websites, our team felt it was time for a new challenge – that is how Redshift Research was born, becoming part of the global Marketing Services Group Next 15.

At the tactical level of content creation, Redshift effectively supports marketing communications activities. However, the success of sales enablement campaigns are underpinned by the need to understand and influence the right audiences, so Redshift has delved deeper to encompass marketing strategy and psychology.

This technique specialism has taken us to a broader range of sectors since our inception in 2007, including the consumer sphere. In 2009, Redshift Research took audience understanding one step further to develop our own quality opinion panel called Crowdology – this allows us to give our clients easy access to 10 million people across 50 countries worldwide.

With demand for our services spreading, in 2011 we set up a US office in New York. This has further increased our expertise in conducting truly international projects, many of which are with hard-to-reach audiences.

We’ve continued to have success with conference presentations, published magazine articles and numerous awards wins. Above all, we know we’re on the right track because our clients keep returning and referring us, time and time again.

As we invigorate our long standing expertise with fresh talent we look to the future and embrace new techniques and trends, but one thing that never changes is that we are a market research company dedicated to generating unique and profitable insights for businesses both large and small.

We are ready to help you

The insight we obtained and the resulting actions we defined will deliver enormous benefits to the business in both the short and longer term and so I’m extremely grateful to you both for your help.

The client care team are equally enthusiastic about the other meeting actions and we’ve started building and adapting processes to deliver them. It’ll be really interesting to see if the results from the next few surveys start to demonstrate the effectiveness of these new initiatives. Knowing future surveys will happen will help us to keep up the momentum for change and improvement.

It takes a leap of confidence to commission such research for a small business like ours but we’re so glad we did. The initial results, supported by your continued consultation have given us a decisive action plan that we are now certain will deliver tangible improvements in customer satisfaction as well as our revenues and profits. It really is a no-brainer!

Director of Marketing & HR  ArtiCAD Ltd 

Redshift’s Red Hot Tip

Questionnaire Design:

Keep the number of questions to a minimum to ensure highest possible data quality