Data collection

With Redshift Research you can rely on deep dive data and audience insights that are simple to understand and effective at giving your business the right steer.

We have earned a reputation as a leading market research company by using the full range of qualitative and quantitative research methodologies, the most appropriate tools for each client and the latest primary research data collection techniques. This allows us to deliver genuinely insightful data tailored to your business needs.

From CATI telephone surveys, semi-qualitative telephone interviews, focus groups and face-to-face, through to postal and digital interviews as well as online bulletin boards, we get to the bottom of marketplace issues and uncover the key decision-makers.

We also offer the advantage of our own online consumer panel, Crowdology, which gives us access to 15 million consumers in 50 countries around the world. The development of online panels has transformed the cost and reach of international research, and we are adept at executing international surveys through both our panel and strategic partners. Together with our clients, we create research communities who can act as steering committees and barometers for the future.

The dedicated team at Redshift Research are also effective web navigators – backed up by our extensive sector knowledge, we are adept at conducting secondary desk research where needed.

While original research is invaluable, so is internal client knowledge. Increasingly we work with our clients to facilitate workshops and run internal ideation forums. These frequently enable organisations to effectively leverage internal knowledge and consolidate thinking before conducting original research, which produces more concisely useful results.

Additionally, internal market intelligence is a particularly cost effective way of producing the data necessary for in-depth analysis by our consultants, putting organisations on the right track for successful business outcomes. ‘Big Data’ such as transactional information, marketing analytics and other customer details can also be combined with internal and external market research data to generate highly pertinent evidence based insights.

Another point to mention is that ‘Big Data’ such as transactional information, marketing analytics and other customer details can be combined with internal and external market research data to generate highly pertinent evidence based insights.

Effective data collection is only the start of a market research programme however – actionable results are only achieved through applying sophisticated statistical analysis techniques, as illustrated in our Services section.

We are ready to help you

After conducting our second annual customer survey with Redshift they were instrumental in delivering the feedback workshops, leading discussions which enabled us to build on the findings and tease out the information necessary to inform the development of both the product itself, along with evidence to help identify best (and worst) practices to using the system.

We came away armed with plenty of ideas on case studies and the kind of messages need for internal publicity campaigns, that could both highlight the benefits of the system and encourage local improvements in approaches to using the system.
Redshift’s facilitation of the session was both invaluable on the day and for reaching agreement on key points to take forward.

Stakeholder, Engagement and Communications Manager  Home Office Technology 

Redshift’s Red Hot Tip

Questionnaire Design:

Keep the number of questions to a minimum to ensure highest possible data quality